Your courier is basically an extension of your company. When you can’t be there to hand-deliver a document or sign a contract, they work on your behalf to get the job done. Although using courier deliveries is incredibly convenient, you need to be selective in your choice of courier service. Since that courier will be perceived as a extension of your brand, they can affect how your clients and customers perceive you. They can even impact your company’s reputation with each delivery – for better or worse.
Do you use courier deliveries to make your job easier? Then make sure you choose your courier thoughtfully. Here are just a few ways they could hurt your reputation if you’re not careful:
- Constant tardiness – If your couriers are always tardy, it reflects badly on you. Your clients and customers expect you at a certain time; if you can’t keep your word, they’ll lose trust and faith in your brand. Additionally, your clients’ time is money, and the more you throw them off-schedule or waste their time, the more you’re costing them. That’s definitely not a recipe for long-term success.
- Rudeness – Couriers who are standoffish or rude can reflect poorly on your brand, too. Your customers expect a certain level of service from your brand, and if they don’t get that, they might start looking for a new partner as soon as your courier leaves.
- Poor quality – If your documents, contracts and deliveries are showing up damaged, wet or in poor condition, that will affect your reputation as well. You’ll look less diligent, less dedicated to quality, and less worthy of your client’s investment.
If you use courier deliveries, choose your provider wisely. Contact Dependable Express today to learn how we can meet your delivery demands while making your brand look good.